MKTG11-100 Marketing Fundamentals
Bond University· 10 credit points
Assessments
| Task | Type | Weight |
|---|---|---|
| Tests to assess learning progress.Week 6 | Assignment | 15% |
| Develop a marketing plan for a company. A peer evaluation system will be used to assess the performance of each group member during the project.Week 11 | Project | 30% |
| Tests to assess learning progress.Week 12 | Assignment | 15% |
| Video/face-to-face presentation of the marketing plan client pitch. A peer evaluation system will be used to assess the performance of each group member.Week 12 | Project | 10% |
| Submit a showcase portfolio of your favourite online and offline advertisements supported with explanatory notes to illustrate the main concepts covered throughout the course.Week 13 | Assignment | 30% |
| Total | 100% | |
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