MKTG71-320 Strategic Marketing
Bond University· 10 credit pointsMajor project
Assessments
| Task | Type | Weight |
|---|---|---|
| Students will analyse and prepare a written report for a curated case pack.Week 10 | Assignment | 20% |
| Students will work in groups to develop a strategic marketing plan.Week 12 | Project | 30% |
| For the curated case pack provided - students will analyse and prepare each case. Then contribute to and engage in robust in-class case discussions.Ongoing | Assignment | 40% |
| Students will work in groups to present their strategic marketing plan.In Consultation | Project | 10% |
| Total | 100% | |
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