BHO1000 Marketing Theory and Practice
Victoria University· 12 credit pointsMajor project
Assessments
| Task | Type | Weight |
|---|---|---|
| Environmental Scan | Assignment | 10% |
| Marketing Plan - Part 1 (Segmentation Plan 15%), Part 2 (Marketing Mix 25%) | Assignment | 40% |
| Presentation and discussion on chosen marketing topic | Assignment | 20% |
| In-class assessment task | Assignment | 30% |
| Total | 100% | |
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